AirAsia CEO takes to Twitter fast in wake of tragedy

airasia Tony Fernandes

Tony Fernandes, CEO of AirAsia.

(CNNMoney)

In the hours of uncertainty after an AirAsia passenger jet went lacking Sunday , the airline’s CEO swiftly resolved the seeing planet through social media.

“This is my worse nightmare,” CEO Tony Fernandes posted on Twitter as a look for and rescue procedure was underway. “My only thought(s) are with the (passengers) and my crew. We set our hope in the SAR procedure and thank the Indonesia, Singapore and Malaysian governments,” he wrote, referring to the search-and-rescue effort in the Java Sea together nicely-trafficked transport routes.

That was a single of a dozen tweets Fernandes despatched or retweeted in the initial twelve hours after Flight 8501 missing speak to with air site visitors controllers. The Airbus A320-200 was headed to Singapore from Indonesia with 162 on board, the airline stated.

The posts had been retweeted tens of hundreds of moments. In the meantime, hashtags like “#AirAsia” and “#QZ8501,” the flight’s aviation code title, trended globally.

The CEO’s messages have been aimed at households of the passengers , his staff and the community.

“I as your team ceo will be there by means of these tough times. We will go via this awful ordeal jointly and I will try out to see as many of you,” Fernandes wrote.

“Our precedence is searching right after all the subsequent of Kin for my employees and (travellers). We will do whatsoever we can. We continue to pass data (as) it arrives.”

He called his crew “all stars” and urged them to “be powerful, keep on to be the best. Pray tough. Continue to do your greatest for all our guests. See u all soon.”

“I am touched by the enormous display of assistance especially from my fellow airways. This is my worse nightmare. But there is no halting,” he wrote.

The airline’s official social media account responded, as well. It posted regular updates to Twitter and Facebook. AirAsia changed its brand on social media from crimson to gray.

Fernandes has been with the business considering that its earliest times. In 2001, he and numerous companions bought an unprofitable air journey business — it owned just two planes — and turned it all around, according to his business biography.

AirAsia’s technique was in contrast to the way Malaysia Airways dealt with the disappearance of its Flight 370 previously this calendar year . Malaysia Airways was criticized by the passengers’ households, who mentioned they have been offered tiny details, and that some of what they have been advised was bogus.

Both businesses are based mostly in Malaysia.

–CNN’s Yousuf Basil contributed to this report

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