BlackBerry: We are not about telephones any longer

Will BlackBerry gain from Apple iCloud woes? 

Will BlackBerry obtain from Apple iCloud woes?

Will not fret, BlackBerry enthusiasts: Your favorite smartphone with that keyboard you adore is sticking all around for the time currently being.

But which is not what BlackBerry is about any longer.

“Almost everything we’re doing is to carry solutions for our organization consumers,” explained John Sims, 1 of BlackBerry’s chief lieutenants, at the wi-fi industry’s trade show in Las Vegas this 7 days.

Sims, who heads up BlackBerry’s company and govt division, stated BlackBerry ( BBRY , Tech30 ) believes it can still make income in the system company from its area of interest of faithful users — the types “that are nevertheless holding together, with bubble gum or tape or no matter what, their BlackBerry Bolds.

Its concentrate, even so, will be offering software and services to business buyers, notably individuals in greatly controlled sectors like finance and insurance that demand from customers top-notch security.

That implies making an attempt to capitalize on the company’s popularity for stability with products like BES12, a software program system for firms because of to launch in November that makes it possible for organizations to deal with cellular units whether people gadgets are working Apple’s iOS, Google’s Android or BlackBerry’s personal software program.

There’s also BBM Guarded, the new large-stability variation of the firm’s messaging provider, as well as BBM Conferences, for voice- and videoconferencing.

The approach is working: The newly slimmed BlackBerry turned heads in June when it declared a revenue for its fiscal 1st quarter. Shares are up almost forty% this 12 months, and CEO John Chen has pledged that the firm will return to profitability on a full-year foundation by 2016.

There is certainly a nonetheless a extended way to go in the turnaround energy, and in the meantime, the firm faces issues from competitors like Apple ( AAPL , Tech30 ) and IBM ( IBM , Tech30 ) , which introduced a partnership in July to promote iPhones and iPads with specialised organization application.

But BlackBerry has come a prolonged way in a make a difference of months.

When Sims started at BlackBerry in January, the business was flailing.

“It truly is a minor like when you walk down the stairs and you stumble,” he said. “You have to seize the handrail, and we experienced to figure out what our handrail was.”

“Stumble” is putting it lightly. The firm was hemorrhaging income, losing a beautiful $ 4.four billion in the quarter ended in November. It had just lately announced plans to slash 4,five hundred jobs , or forty% of its worldwide perform drive.

The company, he acknowledged, experienced unsuccessfully expanded its focus in prior a long time with a assortment of new products geared to customers as properly as specialist customers.

“One issue that was distinct to me when I arrived was that the organization was entirely gadget-centric,” he stated.

Sims said that when he commenced keeping outdoors meetings earlier this calendar year, “the 1st issue clients questioned was ‘Are you guys heading to be about in a pair of years?'” Headlines this sort of as T-Mobile’s ( TMUS ) choice to end offering BlackBerry telephones failed to support.

Sims explained that these issues have eased as BlackBerry’s turnaround programs have occur into target, but the firm’s future is nevertheless considerably from certain.

“The task to remodel BlackBerry back to where it rightfully belongs in the sector is a substantial challenge,” Sims said.

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