Former Apple CEO John Sculley debuts new smartphone

5 great moments from Steve Jobs

5 excellent moments from Steve Positions

John Sculley did not very last at Apple lengthy adequate to see the iMac, enable on your own the Apple iphone. But now he’s launching a stunning new smartphone of his personal.

Obi Worldphone, a organization Sculley co-started, will start offering two new Android smartphones in Oct. They look sleek and stylish, specifically for ultra-low-cost smartphones.

Sculley was criticized by Steve Employment and other individuals as a sales-centered Apple ( AAPL , Tech30 ) executive who had tiny technical or engineering know-how.

However it’s an oversimplification, the notion is that Positions was only targeted on making Apple’s items beautiful and user-pleasant, whilst Sculley was solely concentrated on maximizing Apple’s profit.

So it is far more than a small ironic that Sculley’s mission is now to supply gorgeously designed, low-price smartphones.

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The Obi SF1 fees $ 200 and has some substantial-end bells and whistles. It truly is plastic with metallic accents, curved edges, a five-inch Hd display screen, 13 megapixel digicam, a enormous battery with turbo-charging and a zippy processor.

The “signature design and style” of the SF1 is its “floating show.” It appears as if the display screen were tacked on to the phone’s human body. It really is an fascinating look.

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The $ 129 Obi SJ1.5 is all plastic in a assortment of colours. It has a five-inch monitor with reduced resolution than the SF1, and an 8 megapixel digicam. It has a slower processor, and it does not have a 4G relationship.

Obi states the SJ1.five is “gorgeous on the within,” which is some thing Steve Employment famously demanded of his gizmos — even heading as considerably as including the engineers’ signatures carved inside the authentic Macintosh.

Equally telephones also say “designed in San Francisco” on the back again, mimicking Apple’s equivalent apply.

But the Obi smartphones are not developed to be Apple iphone competition. Equally will be specific at a more youthful demographic in decide on nations around the world in the Middle East, Africa and Southeast Asia to start.

Sculley, who remaining Apple in 1993, is now a tech and advertising entrepreneur. He invests in Net businesses, like analytics company Zeta Interactive, shaving company, and health care tech organization MDLive.

In his new book, “Moonshot!,” Sculley discusses approaches for startup founders to grow their firms into billion-greenback organizations.

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