Hey, Target: Why is Annie a white woman?

target annie in-store

Responding to shopper outrage more than an “Annie” clothes advertisement showcasing featuring a white model, Focus on states the predicament isn’t so black and white.

Thousands of people have signed a Alter.org petition inquiring Goal to exchange its in-keep advertisements for “Annie” attire.

Some of the advertisements present a white girl sporting a $ 29.ninety nine red dress obtainable in Target’s “Annie for Goal” collection . In the “Annie” remake at present in theaters, Annie is played by Quvenzhané Wallis, who is black.

The Modify.org petitioners are inquiring Goal ( TGT ) to remove the advertisements and apologize to Wallis.

“These grossly deceptive ads are including to the divide and does (sic.) not give young African American ladies aspiring to grow to be actors everything to be optimistic about,” the petition reads.

Prior to the movie’s Dec. 19 release, Concentrate on partnered with Renée Ehrlich Kalfus, the costume designer for the new “Annie” film. In November, the division keep started promoting clothing inspired by the orphan character’s wardrobe. The assortment contains 26 tights, denims, attire, shirts and add-ons ranging from $ 4 to $ 30.

Joshua Thomas, a Target spokesman, mentioned that the in-store advertisements truly attribute ladies of various ethnic backgrounds. The advertisement for the on the web store attributes one particular black woman and two white girls.

“Ladies from a variety of backgrounds had been featured inside the campaign, reflecting that anybody can embody the spirit and character of Annie,” Thomas mentioned.

target annie

Target’s online advert

Nonetheless, critics are going to get what they questioned for … at the very least, partially.

The “Annie” selection was created to have a constrained-run, and it will be out of stores by the finish of this 7 days. Most of the office store’s advertisements for the “Annie” line have previously been taken down, Concentrate on noted.

Concentrate on won’t be apologizing to Wallis, but Thomas mentioned the organization has been in contact with the actress and her associates about the predicament.

The company did have some preliminary conversations about Wallis modeling the garments, but that never came to fruition, Thomas mentioned. But Wallis and co-star Jamie Foxx came to Minnesota for the collection’s start celebration and aided market the collection — one thing the Adjust.org petition acknowledges.

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