New app provides ‘books for the Snapchat generation’

hooked app

“Umm…why do u have Claires phone?”

“Nicely if u must know i sat down on this park bench to read”

“And sat right on someone’s mobile phone. Claire’s I am guessing”

“What r u studying?”

That is an excerpt from a ebook intended to be study on an Iphone or Apple Watch. It is accessible on an app that launched this 7 days called Hooked .

Prerna Gupta describes her app as “publications for the Snapchat generation.”

Hooked will function quick fiction for youthful-grownup visitors. Gupta said that 80% of young-grownup novels are study digitally. So the teenager-set seemed like the most all-natural viewers.

Each ebook will be approximately one,000 words and phrases and is made to be read through in about 5 minutes. The tales will be instructed entirely by way of dialogue and read like texts. Messages display up on monitor when readers click “Next.”

“Epistolary literature is practically nothing new,” she mentioned. “Bram Stoker’s ‘Dracula’ is 1 of my preferred textbooks and the tale is advised completely by way of letters.”

Gupta, who envisions the app as getting like “Twitter for fiction,” turned to some of the leading MFA plans to recruit alumni writers.

“We detailed that we had paid out inventive writing possibilities and the response was overwhelming,” Gupta mentioned.

Even though she would not disclose real figures, Gupta mentioned shell out diverse by story but was quite “aggressive.”

Originally, the application will only attribute content from screened contributors. However, at some point customers will be capable to submit material of their very own.

The application is totally free to download and features a single cost-free tale a working day. Audience can unlock more tales with the subscription provider. A 7 days of unlimited tales costs $ two.ninety nine. A thirty day period is $ seven.99 and a 12 months is $ 39.ninety nine.

There are presently over 200 tales and Gupta mentioned they insert far more every working day.

Tales are damaged into categories these kinds of as “Dim &amp Stormy,” “Primal Terror,” and “Enjoy as Deep.” There’s even a segment known as “Telepathic” that is “hand-picked” by Hooked editors to “blow ur head.”

Telepathic , the organization Gupta launched with her spouse, Parag Chordia, has elevated $ one.9 million and shut its 1st round of funding on Thursday.

That round lifted $ 1.two million from traders this kind of as five hundred Startups, Greylock, Basis Cash, Flight.vc, which is operate by Gil Penchina, and Rivet Ventures.

The new application is only Gupta’s most current venture.

Gupta and Chordia, who satisfied at Stanford in 2004, started Khu.sh, a startup that created songs apps. The duo offered Khu.sh to competitor Smule in 2011 for numerous million dollars and decided to write a science fiction fantasy trilogy.

Although composing the novels, Gupta started out to consider about the “technology of reading.” After creating a lot more than 100,000 web pages, she made a decision to put the trilogy on hold and produce one more application.

“We observed that there was heaps of scope for innovation,” Gupta mentioned. “Guides on telephones have not stored up with the life and habits of present day viewers.”

Tagged as: